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Keyword campaigns
always take priority over evenly distributed, weighted, and
default campaigns. (For
more information on campaign priority, see this article.).
Keyword campaigns can be assigned to zones if desired in order
to limit their display. To setup a keyword
Campaign...
- Add a new campaign and
specify the distribution as "Call By Keyword
Only". If you wish to serve the impressions
using an As Soon As Possible routine, choose "Call By
Keywords (No Distribution)". If you wish to
distribute the impressions equally over time, choose "Call
By Keywords (Equally Distributed By Day)" in order
to spread the impressions out over time.
- Specify the keywords to be
used by this campaign. For example, if
a company is purchasing a campaign for a keyword of
computers then enter "computers". If
entering multiple keywords, separate them by commas.
Exact Match Keywords -- Enter any exact match
keywords or phrases in order to call this ad only for an
exact match. For example, if you enter an exact
match phrase of "Ford Escape" and a person searches
for "Ford" the campaign will not be served.
It will only be served if "Ford Escape" is
searched.
- Assign the keyword
campaign to one or more zones.
- Place the zone tags on
your web page and pass the keywords to Ban Man Pro.
To obtain the ad tags, click Zones then choose the CODE
link next to the zone of interest. Check the
Include Keywords checkbox as shown below:
- Now, copy the first
set of ad tags onto your page. Within those tags
find this line of code:
var Keywords = escape('your_keywords_here');
Modify the line and dynamically pass your keywords in
place of your_keywords_here
Because this must be set to dynamically pass the
keywords this may be something your programmer must do.
| Note:
Ban Man Pro will
rotate among campaigns with the same keywords. If
using Full-Text indexing, they are rotated based on the
rank as returned by SQL server. A higher rank
indicates a closer match and will be displayed more
often. Keyword campaigns
are assigned to zones so that you may serve multiple
sizes on the same page. |
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To call a campaign by
keyword using the ASP.NET control code, use the
syntax:
<%@ Register TagPrefix="ucAdvertisement" TagName="ctlDisplayAd"
Src="banmanpro/ctlDisplayAd.ascx" %>
<uc1:ctlDisplayAd id="CtlDisplayAd1" runat="server" ZoneID="9"
SiteID="1" Keywords="keyword"></uc1:ctlDisplayAd>
For example,
<uc1:ctlDisplayAd id="CtlDisplayAd1" runat="server" ZoneID="9"
SiteID="1" Keywords="movies"></uc1:ctlDisplayAd>
will retrieve the campaign with the keyword Movies. If a ZoneID or
ZoneName is not provided and not campaign is found, a 1X1
pixel image is served. If a ZoneID or ZoneName is
provided, Ban Man Pro can still serve an ad in the event
that no valid keyword campaign is found. |
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