|
Keyword campaigns
always take priority over evenly distributed, weighted, and
default campaigns. (For
more information on campaign priority, see this article.).
Keyword campaigns can be assigned to zones if desired in order
to limit their display. To setup a keyword
Campaign...
- Add a new campaign and
specify the distribution as "Call By Keyword
Only".
- Specify the keywords to be
used by this campaign. For example, if
a company is purchasing a campaign for a keyword of
computers then enter "computers". If
entering multiple keywords, separate them by commas.
Exact Match Keywords -- Enter any exact match
keywords or phrases in order to call this ad only for an
exact match. For example, if you enter an exact
match phrase of "Ford Escape" and a person searches
for "Ford" the campaign will not be served.
It will only be served if "Ford Escape" is
searched.
- Assign the keyword
campaign to one or more zones if desired.
| Note:
Ban Man Pro will
rotate among campaigns with the same keywords. If
using Full-Text indexing, they are rotated based on the
rank as returned by SQL server. A higher rank
indicates a closer match and will be displayed more
often. Keyword campaigns
are assigned to zones so that you may serve multiple
sizes on the same page. |
To call a campaign by
keyword using the ASP.NET control code, use the
syntax:
<%@ Register TagPrefix="ucAdvertisement" TagName="ctlDisplayAd"
Src="banmanpro/ctlDisplayAd.ascx" %>
<uc1:ctlDisplayAd id="CtlDisplayAd1" runat="server" ZoneID="9"
SiteID="1" Keywords="keyword"></uc1:ctlDisplayAd>
For example,
<uc1:ctlDisplayAd id="CtlDisplayAd1" runat="server" ZoneID="9"
SiteID="1" Keywords="movies"></uc1:ctlDisplayAd>
will retrieve the campaign with the keyword Movies. If a ZoneID or
ZoneName is not provided and not campaign is found, a 1X1
pixel image is served. If a ZoneID or ZoneName is
provided, Ban Man Pro can still serve an ad in the event
that no valid keyword campaign is found.
To call a campaign using the
Advanced Javascript code, non cache defeating code, and the
HTML code, you must take on the following to each URL
containing the GET statement:
&Keywords=yourkeyword
For example, &Keywords=Movies
to retrieve a campaign containing the word movies.
Here is a complete example
using the non-cache defeating code...
<!-- Begin Ban Man Pro Banner Code - TestKeywords -->
<IFRAME SRC="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71
&Task=Get&PageID=52913&Keywords=Movies" width=150 height=110 Marginwidth=0
Marginheight=0 Hspace=0 Vspace=0 Frameborder=0 Scrolling=No>
<SCRIPT LANGUAGE='JAVASCRIPT1.1' SRC="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Get
&Browser=NETSCAPE4&NoCache=True&PageID=52913&Keywords=Movies"></SCRIPT>
<NOSCRIPT><a href="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Click
&Mode=HTML&PageID=52913" target="_new">
<img src="http://www.yourdomain.com/banmanpro/banman.asp?ZoneID=71&Task=Get
&Mode=HTML&PageID=52913&Keywords=Movies" width="150" height="110" border="0"></a>
</NOSCRIPT>
</IFRAME>
<!-- End Ban Man Pro Banner Code - TestKeywords -->
|
