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Some sites, most specifically
in the software development community, sell their ad space
on a slot basis. For example, suppose my site receives
100,000 impressions per month. If I have sold three
slots for next month to three advertisers, then each
advertiser will get approximately 100,000 impressions.
As the number of advertisers increases, the number of
impressions each advertiser receives will decrease (assuming
no change in web site traffic). Typically the site
will also guarantee a minimum number of impressions to each
advertiser. In the event that their guarantee is not
met in a given month, the ad continues running until
delivering on the promised amount.
If you choose the Slot Option
in the Ban Man Pro preferences, you must also define the
guaranteed impressions per slot. Also,
when choosing this option, the campaigns and zone screens
will be slightly different. The campaigns screen
allows you to define the number of slots rather than the
number of impressions. The zones screen allows you to
select the campaigns to display, but does not require any
weightings.
Important Note: It
is recommended that you determine which option you will be
using, then implement. Switching between the Slot
option and the standard mode is not recommended once you
have entered some campaigns into Ban Man Pro. We have
not tested the transfer of data between the two modes.
By switching to the Slot Option, you can no longer weight
campaigns in a zone, or specify the distribution. Note:
Ban Man Pro version 3 and higher includes a relative
weighting system option at the zone level. This option
is similar to the slot option and therefore makes the slot
option obsolete. |
