http://www.iabcanada.com/clicktag/instructions.shtml

Alternatively, you may use our instructions below:

Action Script 3
Flash CS3
Instructions for Flash MX
Instructions for Older Versions of Flash

1. Select the button object on the stage that you wish to use and in the properties panel assign it an instance name (empty by default).  In this example we will call it myButton
    

2. Since you can’t directly apply an actionscript to an object with 3.0, you must select the first frame of a layer on the main stage (ideally the layer containing your button) and in the actionscript panel insert this code, replacing the variable “myButton” with the button’s instance name you assigned (if you did not use "myButton".)
    

   var request:URLRequest = new URLRequest(root.loaderInfo.parameters.url); myButton.addEventListener(MouseEvent.MOUSE_UP, tracker); function tracker(event:MouseEvent):void { navigateToURL(request, "_blank"); }

    

In a nutshell the first line of code retrieves the http link from the site the flash is in and creates a url variable, the second line executes the last when the button is clicked on, and the third line actually sends the browser to the url variable created by the first line."

myButton_btn.onRelease = function(){
	getURL(url, "_blank");
};

Please see the Adobe Help files for additional info.

1. Create a new bottom layer; make it the full pixel size of the ad and fill it with the desired background color.
2. Click once on the new layer to select it – then right click and choose ‘Convert to Symbol…’
   
   The following dialogue box will be displayed:
   
   
    
3. Give the Symbol a name (like Click Through) and then choose 'Button' for the Behavior. Hit OK.
4. Down in the ‘Actions - Button’ section, go into the ‘Actions’ menu, then into the ‘Movie Control’ menu, then choose ‘on’ by double clicking.
5. If the Event ‘Release’ is not checked, Check it.
   
   
   
    
6. Still within the ‘Actions’ menu, go into the ‘Browser/Network’ menu and choose ‘getURL’ by double clicking.
   
   
   
    
7. getURL has four components – URL, Expression, Window, and Variables.
   • For URL enter the variable url.
   • Check the Expression box next to the URL field.
   • For Window select _blank from the drop down box.
   • For Variables, leave ‘Don’t send’ selected.
     
     

   Make sure url is not in quotes as shown above.

1. From with Macromedia's flash editor, open your .fla file.
2. With the mouse pointer, select the Frame or object that you would like to track the click on.
   
3. From the Modify Menu, select Instance. The Instance Properties screen will appear.
4. Select the Button symbol and select Button under behavior.  The Actions tab should now appear.
   
5. Click the Actions tab.
6. Click the button  then select On MousEvent.  On the right side next to Event" check the box Press.
   
7. Click the button once more and select Get URL. 
   
8. In the URL: box, enter "url" in lower case letters.  Do NOT enter your company URL but rather the word "url".
9. Next to Window: select "_blank".  This is necessary to ensure the Click event jumps outside the IFRAME if the banner is being served in an IFRAME.
10. Make sure Variables: is set to Don't Send.
11. Click the button on the right side of the URL: field and select Expression.  Do not do the same for the box next to the Window field.
    
    
     
12. Click the OK box to accept the changes.
13. Proceed to publish or export your .SWF movie and upload the file to your ad server.
    
    Congratulations!  You are now ready to begin serving your FLASH movie in Ban Man Pro.