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This simple guide is intended
to give you a general walk-through of setting up your first
site, advertiser, banner, campaign, and zone in Ban Man Pro.
This guide assumes you have already successfully installed the
software. Please note
that help links are found on each screen throughout Ban Man Pro.
Just click the little help icon
and a popup window
will appear with more information about that topic. If you
have a popup blocker installed you may need to disable it for
this site for the links to work. |
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Completing the Ban Man Pro
Setup Area |
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As soon as Ban Man Pro is
installed, the first time you login you will be sent directly to
the Setup screen. On this screen you must now agree to the
terms of the license agreement and enter the license key.
The license key is delivered in the original email that was sent
with the download link.

Next, scroll down to the
Server Information section. By default Ban Man Pro
will populate these values but it is important to make sure they
are correct. The Full Domain URL must point to the proper
location of the a.aspx file which is located in the web
folder where Ban Man Pro was installed.

Next, scroll down to the other
information section. If you wish to filter duplicate
clicks from the same person, then set "Require Unique Clicks
Every X Hours" to a value other than 0. For example, setting to
1 will only record one click on the given banner from the same
person. This helps filter out repeated clicks from the
same person or spider.

Last, scroll to the very bottom
and update the setup. At any time during your usage
of Ban Man Pro you can return to the setup area and modify
settings. This includes modifying report templates, ad
templates, enabling geo-targeting, demographic targeting, etc.
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Create A Web Site |
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Now that the license key has been
defined, you are ready to create a web site. Ban Man Pro
is licensed based on the number of sites but even if you
purchased the single site license you must still define the
site.
On the left navigation menu,
click Sites. Now click Add New Site on the
second tab.

Enter a site name and URL then
click Add New Site.

Now click on View Sites
and make sure your site is visible.
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Create your first Advertiser |
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Now that you created your first
site, many additional menu choices will appear on the left
navigation. If they don't then please click back on sites
to make sure you successfully created a site.
Advertisers are the people paying
you to advertise on your site. If you don't yet have any
paid advertisers, you might enter your own company as the first
advertiser and run internal "house ads" in order to get Ban Man
Pro up and running.
To begin, click Advertisers,
then Add New Advertiser.

Enter the name or company of
the advertiser.
Scroll down to the Login
Information/Email Reports section. Enter a login name and
password. This information will be used for the advertiser
to login and view their reports. You may also check off
any of the boxes to receive automated email reports.

Scroll down and click Add
New Advertiser to insert the advertiser.

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Create a Banner for this new
Advertiser |
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All Banners and campaigns in Ban
Man Pro are associated with a specific advertiser. Now
that you have created an advertiser, you are ready to add a
banner. Banners can take on many forms but the most common
is a simple animated GIF image. This type of image can be
entered by either uploading an image from your local computer,
or by entering the full URL to the image if it already exists on
a web site/web server. Other types of common banners are
flash movies which are added using the Add Flash tab,
popups using Add Popup, Text links using Add Text Link,
and 3rd party ads which are added using Add Advanced.
To add a simple GIF image located
on a web site, just open a second browser and go to the web page
holding the ad. Or, you can use the sample ad shown below.
To obtain the full URL of the image, just right click on the
Image and Select Properties.

Now highlight the Address(URL)
and choose CTRL-C on your keyboard to copy this address into
memory. Also note the dimensions which in this example are
468 wide by 60 high.

Back in Ban Man Pro, click
Banners then Add Standard. Select and
advertiser then enter a description. In the Image URL
field, click CTRL-V to paste in the URL that you copied.
Enter the advertiser's web site in the Target URL field.
This is the URL where people are redirected when they click the
banner ad. Enter a width and height.

Finally, scroll down and click
Add New Banner.

Ban Man Pro will now display
the ad which will show you if the URL was entered properly.
If a broken image appears, then the Image URL is not correct.

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Create A Campaign |
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Campaigns define which banners
will be served, when it will start and end, what hours of the
day the ad will be served, who the ad will be shown to, and how
it will be distributed. As an example, Microsoft may wish
to advertise on your site and have a Windows ad shown only
during business hours, only to people using the Internet
Explorer Browser, only to people with English as their primary
language, etc. They may want it to start tomorrow and end
in 30-days. These are all possible criteria for a
campaign. Now let's
create a simple campaign that uses our sample banner. To
add a campaign, click Campaigns on the left navigation
then click Add Standard.
Select the Advertiser.
Enter a campaign name such as "Test Campaign". Under
Banners, select the Test Banner Ad and make sure the weighting
is set to 1. All weightings are relative and since we only
have one banner a weight of 1 is the same as a weight of 100.
If we had two banners and set one to a weight of 1 and another
to a weight of 2 then the second shows up twice as often as the
first.

Scroll down to the Date/Time
Information section and make sure the start date is today.
Select a desired end date. You can click "Calculate Days
in Range" to see how many days are found in the selected date
range.
Scroll down to
Distribution/Other Information and enter a quantity of 30,000.

Last, click Add New Campaign
to insert the campaign.
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Create A Zone and Assign the
Campaign to the Zone |
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All campaigns are served through
zones. Zones simply organize your banners by size and
possibly by different pages or content areas in your site.
For example, you might have a large leader board banner at the
top of your pages and a skyscraper on the right side. This
would require two zones. Then, if you want to run unique
ads on your homepage versus the rest of your site, that would
require two zones for the homepage and two for remaining pages.
Now suppose you have 10 different content areas where you want
to run unique ads. That would warrant two zones for the
homepage, and two for each of the ten content areas. That
would mean a total of 22 zones.
Let's proceed to create a test
zone that we will display our Test Campaign and Test Banner Ad
in.
Click Zones, then Add
New Zone. Enter a Zone Name, then enter a width and
height. The width and height should match the size of the
banners that you will serve in the zone. The example
banner we used was 468X60 pixels, however, if your sample ad is
different then enter the proper size.

Now scroll down to Weighted
Campaigns and select the Test Campaign. Make sure the
weighting system is set to Relative and that you entered a
weight of 1.

Finally, click Add New Zone
to create the zone.
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Create the Ad Tags and begin
displaying the ads on your web site |
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Now click back on View Zones
to view the zones and make sure your Test Zone was created.
Next to the edit link is a CODE column. This is the link
you click to obtain the ad tags. The ad tags are then
placed on your web site in the location where you want the ads
for this zone to appear.

After clicking the CODE link
you are presented with many different choices of ad tags.
The first choice is recommended. If everything was entered
properly you should also see your test ad being displayed.
To place the ad tags on your
web site, copy the entire set of code from the white box by
highlighting the text and using CTRL-V then paste it into the
HTML of a test web page.

Congratulations, you just learned the
very basics of using Ban Man Pro!
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Other How-To Articles |
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How do I enable and use
Geo-Targeting?
How do I use the frequency
cap option?
How do I use the Tooltip Ad
feature?
How do I
enter a flash banner?
How do I use demographic or profile targeting?
How do I call a campaign by keywords?
Additional Articles are available on our support page. |
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